Vol. 7 No. 1 (2024): Jurnal EBISTEK: Ekonomika, Bisnis dan Teknologi

Articles

• Influence of Personalized Marketing on Zhejiang Consumer Satisfaction for Environmental Protection Enterprises under AI Technology

  Yang Cao

  1-10

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• The Influence of E-Commerce Live-Streaming Platforms on the Purchase Intention of Traditional Food Products among Sichuan Consumers

  Chun Wang

  11-20

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• Impact of Interactive Marketing on Jiangsu Consumers’ Impulse Buying Intention in Coffee Product Live Broadcasts

  Huimin Zhang

  21-31

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• The Influencing Factors of Fuzhou Parents’ Purchase Intention of Training Courses under the Double Reduction Policy

  Liqing Chen

  32-39

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• The Impact of Environmental Policies and Usage Expectations on Residents' Intention to Purchase New Energy Vehicles in Guangxi Zhuang Autonomous Region

  Lyu Yuansheng

  40-48

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